About Borough Wines

Borough Wines Imports is the wholesale arm of award–winning wine, beer and spirits company Borough Wines. We supply the on–trade and independent retail sectors with wine sourced directly from small, dynamic producers worldwide – as bottles and within our pioneering wine on tap draught system.

As part of the Borough Wines business, we enjoy a unique position in the market; the commercial nous and reputation of a successful, proudly independent high street retailer, alongside the buying–power and supply network of an importer and distributor. For our customers this means – unrivalled market expertise, a fantastic, constantly evolving range and reliable logistics and day–to–day support.

Trade Wine List

We source bottles from around the world for our trade list – in most instances going direct to producers to secure the best wines and the best margins.

Our list is informed by everything we have learnt about how and why people buy wine, since our first day selling bottles on the market 15 years’ ago. It is also updated regularly – reflecting key trends and changing tastes.

You’ll find classic regions and big name styles, alongside a few lesser–known gems and adventurous styles. Many wines are Organic, Biodynamic, or made using low–intervention wine making methods. Every wine on the list comes from a producer we know well, whose skill we admire and production methods we trust.

To request a copy of our up to date on–trade wine list, please get in touch.

Wine on Tap

Why Serve Wine on Tap?

Wine on tap is all cheap, mass–produced plonk, right? Wrong.
We are working with innovative producers and established estates across the wine–making world, to put top cuvées in keg. Served on tap, this kegged wine stays perfectly fresh and flavourful, delivering a consistent, high quality serve – from the first, to the final glass (and all 190 glasses in between!)

This is new–wave wine on tap, using state of the art technology to deliver brilliant wine by the glass, in a way that is greener, cleaner and better for business than bottled wine.

Better for the customer

  • Lower production costs mean smaller overheads and better value for money
  • Flexibility to buy by the glass, carafe or bottle
  • Better choice and better wine


Better for the planet

  • Each 24l keg = 32 bottles (75cl), saving 16kg of glass from being produced and disposed of
  • Less packaging and reduced transport requirements mean a smaller carbon footprint
  • Kegs are 100% recyclable

Better for the wine

  • Kegs keep wine fresh and in perfect condition – no cork taint, no oxidation, no flat fizz
  • Wine served at the ideal temperature
  • Consistency – wine quality maintained from the first to last pour

Better for business

  • Better margins
  • No more wasted wine
  • Take up much less space – fewer bottles to store, less fridge space, fewer recycling bins
  • Speed of service
  • A striking point of difference
  • Ease of use and simplified logistics

How Does it Work?

The wine on tap system will look very familiar to anyone used to a standard draught beer system and it is very simple to install alongside such set–ups, or as a standalone unit as required.

Borough Wines Imports wine on tap system

For shops and delis

The pioneering Straight from the Barrel refill system is available as part of the Borough Wines Corners, for independent retailers, delis and farm shops. It is installed as a chilled, self–service wine–refill point. Customers fill branded glass bottles with wine from the tap, returning again and again to refill.

In a retail environment, the system is a compelling point of difference; it is a great way to drive footfall, inspire loyalty and build brand recognition, not to mention compete with the supermarket two doors down.

Install the Straight from the Barrel system and join a network of refill points nationwide, as part of a growing green retail movement.

Borough Wines Corners

Borough Wines has over 15 years’ experience on the retail front line. Over that time, we have developed unique insights into the market, its trends and demands. In short – we know what it takes to make a profit in the bottle business.

We used these market insights to develop the Borough Wines Corners – a complete wine retail package for independent shops and delis, incorporating a bespoke wine selection and the Straight from the Barrel refill system.

This tailored, full-service package gives non–specialist retailers access to the expertise of a specialist wine shop, the impact of working with a well–known name and the support network of an established distributor.

Our Producers

We source our wines from across Europe and the New World, dealing directly with producers to secure the best wines and the best margins.

The selection is incredibly diverse, incorporating classic regions and popular styles, alongside a few more adventurous options, with a high proportion of Organic, Biodynamic and low–intervention wines. Our focus is on delivering the best value at every price point – whether it’s a pocket–friendly weeknight wonder, or a push–the–boat–out bubbly.

Many of the wines on our list are exclusives, from smaller, family–run operations that you wouldn’t otherwise find in the UK on–trade.

Thanks to our long–standing producer relationships, we have also been able to develop a range of exclusive own–label wines in different regions around the world. Created just for us, these wines offer fantastic quality and value.

The Team

Muriel Chatel and Corinna Pyke are the Directors of Borough Wines and Borough Wines Imports.
Muriel started Borough Wines in 2002, as a stall on London’s Borough Market. It was originally a platform for the wines made by her friends and family, but soon included bottles from similar small producers around the world, many otherwise unavailable to UK wine drinkers.

Corinna joined Borough Wines in 2002, as the first bricks and mortar shop opened in Hackney, East London. Her background – in arts and music marketing – informed the company’s branding and communication, setting it apart for its innovative, community–focused approach.

Since then, the pair have secured the company’s growth from market stall, to award–winning wine, beer and spirits company, with eight shops, thriving ecommerce arm and successful wholesale business.

Laurene Amiet is our roving Wine Buyer. She is based in Bordeaux, but travels extensively across Europe and the New World, to meet with winemakers on the ground – checking in with our longstanding suppliers, meeting producers and trying new wines. Borough Wines Imports customers can arrange face–to–face briefings, tastings and training with Laurene during her bimonthly visits to the UK.

Get in Touch

For more information about Borough Wines Imports, please email us at wholesale@boroughwines.co.uk or call us directly on 020 8532 8588.

Borough Wines Imports Information Pack

Please enter your email address to request an electronic version of the Borough Wines Imports information pack:


I am interested in the trade list and wine on tap system.
I am interested in the Borough Wines Corners
I would like to join the Borough Wines Imports mailing list and receive information and occasional updates from the team.